Local SEO Insights

What’s working in
Sydney local SEO right now

Practical strategies for Inner West businesses β€” Google Business Profile, AI Overviews, review velocity, suburb SEO, and technical fixes that actually move rankings.

πŸ€–AI Overviews

FAQ schema: the fastest way to get cited in Google’s AI Overviews

FAQ pages with proper markup are the single most-cited content format in AI-generated answers. Here’s how to implement them correctly for local businesses.

⭐Reviews

The review template that gets keyword-rich responses β€” without coaching

A simple post-service SMS sequence builds a review profile that ranks. Here’s the exact template and the psychology behind why it works.

πŸ“Suburb SEO

Why suburb-specific pages are now essential for Inner West businesses

AI Overviews for “best dentist in Newtown” pull from pages that explicitly mention Newtown. Pages without suburb names are geographically invisible to AI systems.

⚑Technical SEO

The 5 technical SEO fixes that move local rankings fastest

Most local businesses have the same technical gaps. Canonical tags, schema markup, title tag length, internal linking, and Core Web Vitals β€” in that order of impact.

πŸ“ŠGBP Strategy

Google Posts: the weekly habit that quietly boosts your Maps ranking

Weekly Google Posts signal active business management to Google. Most competitors post once and forget. Here’s a 15-minute weekly routine that compounds.

πŸ†Strategy

The 90-day local SEO sprint: what to do in what order

A prioritised 90-day implementation plan for Inner West businesses β€” from audit to top 3 Maps ranking. Ordered by impact, not effort.

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