A Glebe homeowner wants a kitchen renovation. They search "kitchen builder Inner West." They visit 5-6 websites. Request quotes from 3. Hire one.
That one is whoever ranked highest and looked most credible. Building is high-ticket ($50K-300K projects). Research is thorough.
The Builder's Website Problem
Your website ranks for informational searches ("how much does a kitchen cost"). Your Google My Business ranks for intent searches ("kitchen builder [suburb]").
Both matter. But GBP gets the phone calls.
GBP Setup for Builders
- Portfolio photos: 150+ before/afters of completed projects. Show different styles, budgets, project types (kitchen, bathroom, full reno, extension).
- Service areas: List each suburb (Rozelle, Tempe, Croydon, Summer Hill, Stanmore).
- Case studies: Write brief descriptions of 3-5 major projects. Include: project type, timeline, approx budget (if comfortable), customer testimonial, location.
The Authority Content Play
Publish renovation guides: "Complete kitchen renovation guide," "Extension cost breakdown," "What to expect during a major reno."
These rank for informational searches. People read them, then call you (not a competitor) because they've already decided you're credible.
Review Credibility
Get 1-2 reviews per week. Ask clients to mention project type and suburb: "Completed a kitchen renovation in Marrickville. Professional and on-time."
40+ reviews with specific detail outranks 100 generic reviews.
The High-Ticket Sales Cycle
Renovation leads take 30-60 days to convert. You're not rushing anyone. Provide education. Build trust. Convert when they're ready.
Builders ranking for high-value keywords don't compete on price. They're booked solid at premium rates.
Get a free builder SEO audit — we'll show you which renovation keywords are converting in Inner West right now.